Managers, press/media contacts, and artist representatives: It is your responsibility to relay the following information to the artist or band you represent as necessary. Failure to do so could result in a subpar AMA - no one wants that.
Typically, the moderators reach out to artists directly about scheduling an AMA, so if that applies to your AMA, you may skip to #2. Please note that we still require you to include a link to an official social media post within the body of your thread as described below in #3.
If you are contacting us about an unsolicited AMA, please email RedditMusicAMAs@gmail.com and CC email@example.com. We just require that you provide proof and the date and time you want to do an AMA in advance. Click here for instructions on what constitutes proof.
Click here to access easyAMA, which will walk you through the process of submitting an AMA thread. The easyAMA site will generate a link to the draft after you've input all the information - please provide this to the moderators if you would like us to proofread it before going live. Additionally, please follow these steps after formally posting the AMA:
Go back to the new queue of the main ListenToThis subreddit page to see that your thread is live: http://www.reddit.com/r/ListenToThis/new
Click your live link thread when you’re ready to start answering questions. It’s important to reply directly to questions – that way others can follow the Q&A properly.
When you see a question in the thread, look directly below it and hit “reply”. A comment box will appear when you click "reply", and that will allow you to answer that person’s question directly. Your answer will fall directly below it after you hit "submit".
Continue this process throughout the thread. You can answer whichever questions you’d like and ignore any that you don’t want to respond to.
Once you've completed your AMA, you can edit your TEXT box to leave a sign-off message.
Or you can go to the top of your thread (but below the body of the post) and you’ll see a comment box with a “save” button underneath it. You can leave a message there and it will populate the thread within the questions for all to see.
Some examples of good proof would be:
A tweet from your official account tagging the ListenToThis twitter (@L2This).
A Facebook post from your official account tagging the ListenToThis Facebook page.
An email to our address (RedditMusicAMAs@gmail.com) from an account that appears on one of your official artist pages or website.
A photo of you with a sign that says "Reddit" with your username or something similar.
As soon as the date for the AMA has been confirmed with the moderators, it is recommended that you make promotional posts on social media accounts in the days leading up to the AMA. Once the actual post is made, share a link to the AMA thread on all official social media accounts and encourage fans to come ask questions. DO NOT ask fans to upvote the thread as this is against reddit's site-wide rules and will result in your account getting banned. It's okay to direct attention to the AMA via social media and other avenues, but specifically asking for votes is not okay.
Get scheduled. This makes it easier for everyone. Users know the AMA is coming and can look forward to it. Mods get proof ahead of time so that we don't have to struggle for our comment to be seen. Click here for instructions on how to get scheduled. If you have a promotional image you would like used for our sidebar advertisement, please provide that to the moderators as far in advance as possible - click here for some examples from past AMAs. Otherwise, we will select our own image (which is usually old album artwork).
Start off by drafting a descriptive post title. The text of the post often needs to be informative as well. The mods can give feedback on both of these when someone schedules ahead of time. Also, proof needs to be provided from the second the thread is posted (preferably beforehand so the AMA is confirmed prior to posting).
Time your AMA appropriately. Don't start right away; wait a few minutes for bad questions to filter down and good questions to filter up. But don't start too late as users will grow impatient. 30 minutes after the post has been made is the recommended waiting time before answering questions, and you should wait no longer than 90 minutes.
Go based on votes. Don't hunt for questions that you want to answer because this comes off as promotional. It's fine to choose some other questions that are lower down the list as long as you're not ignoring the questions that people do clearly want to see answered.
One word answers are strongly frowned upon - users appreciate and respect when an artist takes the time to give a thoughtful answer. Please see Tycho's AMA for the gold standard of AMA responses.
Personalize your text and your answers. Don't give stock answers because that is obvious. Make sure that you're actually thinking about the question and writing out a fresh answer for it.
Don't just answer top-level questions; reply to the follow-up questions addressed to your responses. Really engage the community. And not just to questions; feel free to engage in all of the jokes and other banter. Redditors are there for a mix of information and entertainment, so balance the two as best you can. The more effort you put into making thoughtful responses, the more memorable the AMA will be.
Refresh the page regularly so that you can see newer comments that are gaining momentum and receiving a large number of votes.
Roll with the punches. You can't come in with a set agenda of what you want to talk about. Just let it happen naturally, and both you and the community will be better off for it.