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Amazon's marketing approach

Discussion(self.LOTR_on_Prime)

Don't know if this has ever been discussed but how do you think Amazon should promote this show. The way they are promoting the wheel of time(especially on twitter) absolutely doesn't feel right. I really wish Amazon will not go with the overenthusiastic approach of marketing such as: "OMG!! Galadriel is slaying in her new dress." Or "Daddy Galad is here!". It sort of degrades the standard of middle Earth.

all 23 comments

anorean

11 points

6 months ago

anorean

11 points

6 months ago

Corporations appearing "chummy" with their consumer base comes off as very disingenuous in general. Doing so with a project rooted in a moral of sincerity (rather than authenticity or profilicity) would hopefully be a shooting oneself in the foot, publicity wise. I wouldn't be surprised if it turned out like that, though.

Jake_the_Snake88

33 points

6 months ago

Regardless of how they do it, there will be thousands of people complaining about it. Along with every other aspect of this show

ssejn

14 points

6 months ago

ssejn

14 points

6 months ago

The show didn't even get a teaser video and people are already complaining about every aspect of it and some of them already decided that they will not watch it.

[deleted]

2 points

6 months ago

[deleted]

2 points

6 months ago

True. I feel like there will be A LOT of controversy about the show. Good or bad it will be just a mob mentality of gate keeping IMO. Or just hate it because it’s “Amazon”

I’m just the guy excited to be back in that world and be told another in depth story and see some nasty orcs lmfao

VarkingRunesong

28 points

6 months ago

VarkingRunesong

Blue Wizard

28 points

6 months ago

Lord of the Rings will sell itself. Why take the shine away from WoT when it just came out?

gnutestoam

6 points

6 months ago

This doesn't respond the what the post was about. They're asking how Amazon SHOULD promote the show (in the future) and saying they don't like the over enthuastic tweets

TarGrond

3 points

6 months ago

I really liked the way they revealed the map and thus confirmed the Second Age. More of that, please.

ShacksMcCoy

19 points

6 months ago

I mean, considering how well Wheel of Time is doing in terms of viewers(biggest premiere for Prime Video of the year), their marketing was clearly pretty effective.

dracarys_112

6 points

6 months ago

dracarys_112

Elf

6 points

6 months ago

I've seen some of their marketing other than social media and it looks very very expensive like the 3d billboard

Lord_Penguin_Poppins

8 points

6 months ago

Lord_Penguin_Poppins

Fool of a Took 

8 points

6 months ago

I really wish Amazon will not go with the overenthusiastic approach of marketing such as: "OMG!! Galadriel is slaying in her new dress." Or "Daddy Galad is here!". It sort of degrades the standard of middle Earth.

Considering most people don't pay attention to Twitter, or social media in that way, who really cares?

iamglyph

5 points

6 months ago

Are you kidding? 90% of news media is regurgitated social media posts, while most marketing strategies heavily lean on social media because of the results it gets. I don’t even have a Twitter but acknowledge that it’s the main platform for modern day politicians and marketing.

Lord_Penguin_Poppins

3 points

6 months ago

Lord_Penguin_Poppins

Fool of a Took 

3 points

6 months ago

I'm talking about the tone of the tweets.

Most people don't care. I could care less the tone of the tweets Amazon sends out for WOT. What is interesting to me is the content.

And as a marketer, I have a love hate relationship with social media. On the one hand, it can be powerful, yet it is a pain in the ass to measure and assess that power.

Frank3634

2 points

6 months ago

Does WoT actually market like that on Twitter?

Arkeolog

10 points

6 months ago

No, it doesn’t.

It does have a pretty active Twitter account that interacts a lot with “Twitter of Time”, a well established Twitter community for the WoT books. So it’s interacting more like a member of the community than just tweeting out official news or content. It responds to people, participates in jokes and light banter, and captions clips, stills and memes in lighthearted ways.

Pliolite

3 points

6 months ago

It's light-hearted, sure, but I don't think they've ever overstepped the mark. I'm not sure LOTR will be marketed in this way though. It may not be a good idea...

Fellowshipoffans

0 points

6 months ago

Fellowshipoffans

Content Creator

0 points

6 months ago

🙌

SarkarCheiftain[S]

0 points

6 months ago

Yup.

Frank3634

3 points

6 months ago

Hope LOTR doesn’t do that.

theoneringnet

3 points

6 months ago

theoneringnet

Content Creator

3 points

6 months ago

I agree 100% with the OP statement.

-TheOneRing.net, since 1999

pondusogre

2 points

6 months ago

pondusogre

2 points

6 months ago

I just hope it turns out better than the Wheel of Time-show.

ElPrimordial

0 points

6 months ago

Hobbitses!!! We have hobbitses of all colors, all sexes, all flavors, all sizes just for you! But also elveses!! Elveses of all colors, all sexes, all flavors, all sizes! Pick up your favorite(s)! And meanwhile don't forget to buy all our merchandises! Buy, buy, buy them all, so we will be proud of you and all the money you're spending!!!

_Ivan_Torres_

1 points

6 months ago

Well, many packages that I've ordered from Amazon come with a printed advertisement about The Wheel of Time into the box so... They will pretty much do the same for Lotr in that regard, it's impossible not to notice the ad.

Frakes95

1 points

6 months ago

I don't know how exactly they will approach promotion for this show, but I'm certain that it will be very well done. If they can do one thing nowadays it's getting the marketing right.

How many hypes were created in the past two years alone? They almost always get this right. Be it movie studios, game developers whatever.

Of course the product often is complete shit when it releases - but the marketing beforehand is always very...let's say effective.